Endsleigh adds buy.at to affiliate marketing programme
18 April 2008
New affiliate marketing programmes to drive applications for insurance quotes
Endsleigh Insurance Services Ltd is extending its affiliate marketing activity with the addition of the buy.at affiliate network. The activity will increase quote applications for Endsleigh’s insurance products, ranging from car and home insurance to pet, landlord and tenant insurance. In addition to these products, Endsleigh will soon be offering their Business Insurance products through the buy.at network. Products will include shop insurance, office insurance, tradesman insurance and surgery insurance.
Endsleigh, which offers independent insurance services for people throughout their careers, has an existing in-house affiliate marketing programme focused on finance-based affiliates. This will now be extended to other affiliates, such as shopping comparison sites and incentive affiliates, to increase Endsleigh’s reach across the buy.at network.
Stuart Wartalski, Head of Corporate Communications at Endsleigh, explains, ‘Our comprehensive range of policies can be purchased online and over the telephone. We tested several affiliate marketing networks and selected buy.at because it has very strong relationships with affiliates and innovative technology. Their functionality includes tracking for affiliate activity that generates telephone enquires, as well as online requests.’
Kevin Cornils, CEO of buy.at, adds, ‘Endsleigh has managed a very successful in-house affiliate programme for a number of years. Now this can be extended to new affiliates. The company has an extensive network of high street shops and ‘call back’ telephone enquiries generated by affiliates then routed through these shops have a high conversion rate so it’s an attractive propostion for affiliates.’
The online and offline activity will be tracked and de-duped through buy.at’s new management area which provides management information for its affiliate, agency and merchant partners including customisable reports highlighting the activity of each affiliate.
Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.
Originally founded in 1965, Endsleigh continue to serve the student market and are now the leading student and youth insurer. Endsleigh are also the preferred insurance supplier for a variety of professional organisations, offering a wide range of services including motor, home, student and travel insurance.
Endsleigh also offers business insurance through Endsleigh Business Insurance Services and financial advice through Endsleigh Financial Independent Tailoring.
buy.at drives online sales growth for 250 of the biggest brands across all sectors through its leading network of 9,000 good quality affiliates, supported by industry leading commercial and technical innovations. A pioneer of the open network, buy.at encourages merchants (advertisers) and affiliates (publishers) to communicate directly, to ensure the success of affiliate programmes. Clients include Carphone Warehouse, CapitalOne, Egg, John Lewis, M&S, Powergen, Sky, T-Mobile and Virgin Media.
In February, 2008 buy.at was acquired by AOL. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization. With offices in London and Newcastle in the United Kingdom and in New York in the U.S., buy.at employs approximately 70 people and offers affiliate marketing in both the U.S. and UK and counts over 200 leading ecommerce businesses as its clients. buy.at was also the first network to launch an integrated affiliate solution for users of social networking sites, working with WAYN, (Where Are You Now?) the travel-focused social network. And through its buy.at leads division, the company sources high-quality consumer leads for merchants in the financial services industry
Endsleigh Surgery and Clinic Insurance
Endsleigh Tradesman Insurance
Endsleigh Office Insurance
Endsleigh Shop and Retail Insurance
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